27 November, 2016
With a majority of the money spent going back into the local economy, Small Business Saturday promotes a sense of community.
"This is a great opportunity to team up with a wonderful non-profit organization like Lighthouse Ministries and make a difference, definitely in our community", Ginn said.
"When you shop local, your dollar means twice as much", Bloom said.
Green said customers gain more personal experience when shopping locally.
Plenty of people in MA headed out to shop on Saturday while supporting their local, small businesses.
For many small business owners, it's the busiest day of the year.
Small Business Saturday was created to encourage people to shop small year-round, Almaguer said.
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Small Business Saturday started in 2010 by American Express to help small retailers during the economic downturn.
"They might not actually buy anything", she says, "but they are thinking, 'okay, this is what I want to for my family and friends". To date, more than 3.3 million Facebook users "liked" the Small Business Saturday page.
NFIB is partnering with American Express on a national campaign for Small Business Saturday again this year.
"It's very fun, it's very insane", said Carrie Igielski, co-owner of Allo Chocolat.
With the holiday season just around the corner, people out shopping on Saturday, that stop by "3 Monkeys" boutique will find some unique gifts for their loved ones. "You're not going to get the same customer service as you're going to get from a smaller store", Howell said.
"I think so because some of them give you little discounts for coming in", said shopper, Kristina Ybarra of San Luis Obispo.