CES 2017: Sony introduces Bravia OLED 4K HDR TVs

CES 2017: Sony introduces Bravia OLED 4K HDR TVs
CES 2017: Sony introduces Bravia OLED 4K HDR TVs
Author

06 January, 2017

That oneness with the wall is crucial in providing an immersive TV viewing experience, LG believes. The TVs are driven by OLED display and proprietary 4K HDR Processor X1 Extreme technologies.

The XBR-A1E Bravia will run on Android TV and be powered by a chip called the 4K HDR Processor X1. Using a new Nano Cell display technology that helps absorb surplus wavelengths of light, the sets will provide better luminance and deeper backs.

To demonstrate the capabilities of HDR content on LG's OLED TVs, HLG programming from DirectTV, Dolby Vision content from Netflix and HDR10 titles from Amazon Prime Video will be featured at LG's booth at CES. According to Sony, this new technology allows the TV to offer more comprehensive soundstage and also better synchronization between sound and visuals.

Giles Baker, senior VP of Dolby's Consumer Entertainment Group, added: "With Dolby Vision, you are able to enjoy a premium entertainment experience that is more life-like". This technically, is not Sony's first OLED TV, the company released an 11-inch model that cost around $4000 in 2011.Sony will not confirm whether the OLED panel is manufactured by LG, but LG is the only company pumping money into OLED segment at the moment.

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LG has yet to announce the pricing for its new W-Series OLED TVs.

The almost edge-to-edge picture doesn't leave room for speakers, so Sony used a little innovative tech it calls Acoustic Surface to emanate sound from behind the screen.

The other 4K product that Sony has shown at CES is the VPL-VZ1000ES projector.

Sony claims that producing the sound from the display will create a unity of sound and picture, as if the voice of a person portrayed in a shot were actually coming from their mouth. With Chrome Cast built-in, you can easily send content from your smartphone or tablet to the TV. It also unveiled the XE93 series screens, featuring an updated version of the brand's LED edge-lighting, dubbed the Slim Backlight Drive+. With access to Google Play™, you can enjoy what they like to do on a smartphone or tablet, from their TV. The first was an addition to its Bravia X-series in X930E (55- and 65-inch) and X940E (75-inch), marking a one-step improvement to the existing lineup of X935D and X94D, which start at Rs. 2.6 lakhs and Rs. 2.8 lakhs respectively.


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