14 February, 2017
After pulling the plug on unlimited data (having suggested that customers don't need more than 5GB per month), Verizon Wireless now appears to have capitulated to competitive pressure from fellow mobile carriers and has resurrected an unlimited everything plan.
T-Mobile and its CEO John Legere are pushing again on price. The plan features HD streaming video, LTE mobile hotspots, and unlimited calling and texting to Canada and Mexico. First T-Mobile came with its unlimited data along with streaming video and all, the catch was that it cost you more if you wanted HD video streaming with T-Mobile. Promo lines priced $10 will receive $10 credit; free lines ineligible. The plan starts at $80 per month for an individual plan, or $45 per line for a group of four separate lines.
Your move, Verizon. Your move.
T-Mobile: One line is $70, two lines $120 ($60 each), 3 lines is $140 ($46.67 each), and 4 lines is $160 ($40 each). Likely due to the increased competition from the two smaller wireless providers, Verizon finally caved this morning with a press release announcing "unlimited data on the network you deserve".
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"Verizon has always positioned itself as the premium player with the best network", Heger said.
Since then, unlimited plans have made a comeback. And, after the included 10GB of high-speed data, customers still get unlimited 3G data through the end of the month. The price goes down slightly for every line you have on the account. Currently, the T-Mobile "One Plus" plan that costs $85 a month includes "unlimited HD day passes", but customers have to switch HD video on every day that they want higher-definition video.
The company says it doesn't expect that to happen very often, but needs to be able to do that to manage network resources. Verizon will begin selling the new plan on Monday. Customers who surpass 22GB for the month will witness speed bumps in their connection during busy times to prevent network congestion. It will be interesting to see if AT&T follows suit - at the moment, their unlimited plan is only available to customers who bundle it with their satellite/TV services.