Amazon tests grocery pickup service in Seattle

Author

29 March, 2017

The other major problem that the new Amazon.com, Inc. store has is keeping track of items. Interestingly, the internal code name given to the company's grocery project in India is "Project Everest", as per the report. But here's the interesting bit: the company is reportedly looking into how VR and augmented reality (AR) could help it achieve that goal.

The store in Amazon's AMZN, +0.14% hometown of Seattle uses cameras, sensors and algorithms to watch customers and track what they pick up, according to the people.

NYT report adds Amazon's first grocery store will open in Bengaluru, and it quotes a person familiar with the plans.

Amazon has indefinitely delayed the public opening of the store, called Amazon Go, which was originally expected to start selling goods to the public early this year in the company's hometown of Seattle. Amazon declined to talk about any stores it has not announced publicly.

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But apparently the technology has trouble following shoppers when there are more than 20 people in the store at one time, according to anonymous sources cited by the newspaper. Groups within Amazon are often encouraged to come up with zany initiatives, of which many are shelved after further discussion.

Amazon has been trying to diversify its retail offerings.

The store, which was slated to open to the public at the end of this month, remains open only to Amazon employees.

An Amazon worker waits for customers while standing inside an AmazonFresh Pickup location, Tuesday, March 28, 2017, in Seattle. "If Amazon gets a foothold there, it will be an incredible growth opportunity for them". The program is actually limited to Amazon employees only for now, since it's in beta, but once it's open for a broader audience it'll be available to all Prime members. It is once again diving into another brick and mortar venture in the form of grocery stores. The company compares it with the technology at work in self-driving cars.


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