Honey Nut Cheerios Pulled Its Bee Mascot Because Bees Are Disappearing

Honey Nut Cheerios Pulled Its Bee Mascot Because Bees Are Disappearing
Honey Nut Cheerios Pulled Its Bee Mascot Because Bees Are Disappearing
Author

17 March, 2017

In a stark reminder that the world's population of bees is plummeting, Cheerios pulled its mascot, Buzz the Bee off the box of Honey Nut Cheerios.

Cheerios has said it will send 100 million wildflower seeds to anyone who signs up for its #BringBacktheBees campaign at this website.

The cereal companty has a program called #BringBackTheBees, where people can register and receive "a free wildflower seed packet to create a bee-friendly habitat in your yard".

The campaign's website runs through facts about bees in general and its declining population, and that around 30 percent of the company's ingredients "rely on pollination".

It's a growing concern, because bees crucial pollinators for food supplies worldwide.

Dutch Prime Minister wants to de-escalate diplomatic row with Turkey
Dutch police dispersed Turkish citizens who took to the streets to protest police treatment of the Turkish family minister. Minister Fatima Betul Sayan Kaya tweeted: "Netherlands is violating all global laws, conventions and human rights".

Convicted In 2012 Maruti Manesar Plant Violence
Administration had imposed Section 144 in the district court premises and within 500 metres of the Maruti Suzuki plant in Manesar. The violence had left Maruti Suzuki Human Resource Department General Manager Ashwin Kumar Dev dead and over 50 persons injured.

Sonos Launches Sonos Playbase - Speakersfor TVs that aren't Mounted
If you prefer your TV to be sat on furniture, and you don't have a load of space, then the Playbase might be for you. Sonos' designers have structured the Playbase to withstand the weight of a TV "for years" and it feels that way.

The movement is not the only thing Cheerios and General Mills are doing to promote the bee population.

For the first time, a bee species in the continental United States has been declared endangered by the U.S. Fish and Wildlife Service. With the exception of disease, which may occur naturally, the collapse of bee colonies is thus mainly attributable to our activity.

But a myriad of pressures including habitat loss, pesticide use, disease, and climate change threaten bees' survival.

We all know bees are vital to our environment.

Honey bees and their fellow pollinators have been seeing a steady decline since the 1990s.


More news