17 March, 2017
In a stark reminder that the world's population of bees is plummeting, Cheerios pulled its mascot, Buzz the Bee off the box of Honey Nut Cheerios.
Cheerios has said it will send 100 million wildflower seeds to anyone who signs up for its #BringBacktheBees campaign at this website.
The cereal companty has a program called #BringBackTheBees, where people can register and receive "a free wildflower seed packet to create a bee-friendly habitat in your yard".
The campaign's website runs through facts about bees in general and its declining population, and that around 30 percent of the company's ingredients "rely on pollination".
It's a growing concern, because bees crucial pollinators for food supplies worldwide.
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The movement is not the only thing Cheerios and General Mills are doing to promote the bee population.
For the first time, a bee species in the continental United States has been declared endangered by the U.S. Fish and Wildlife Service. With the exception of disease, which may occur naturally, the collapse of bee colonies is thus mainly attributable to our activity.
But a myriad of pressures including habitat loss, pesticide use, disease, and climate change threaten bees' survival.
We all know bees are vital to our environment.
Honey bees and their fellow pollinators have been seeing a steady decline since the 1990s.