16 May, 2017
When the Cleveland Cavaliers take the court next season, there will be a new logo on their jerseys - the Goodyear wingfoot.
Bloomberg first reported the deal in February about the Goodyear logo being placed on the Cavaliers jerseys.
Goodyear and the Cavs also announced they will be partnering to donate one million dollars to STEM programs in Akron and Cleveland schools.
For instance, the Philadelphia 76ers' partnership with StubHub and the Sacramento Kings' jersey patch deal with Blue Diamond reportedly are worth about $5 million annually.
The pairing makes sense, as Cleveland's star player, LeBron James, is Akron's favorite son, and Goodyear is the city's cornerstone company. The logos will start appearing on jerseys next season.
The move coincides with Nike taking over as the official apparel provider of uniforms.
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"Every Akron kid grew up seeing the Wingfoot in the sky on the blimp and feeling pride in our community", James said in a statement Monday.
The jerseys, which will also have new manufacturers with the National Basketball Association switching over to Nike from Adidas, will have a new look next year and it's one that all of Cleveland, and all of Akron, can get behind. The sponsorship patch will measure approximately 2.5 inches by 2.5 inches and be adjusted to fit the dimensions of each sponsor's logo. In a press release from the Cavs, LeBron James would explain why Goodyear is the ideal logo for a kid from Akron. "There is something special for me personally having that logo on the Cavs uniform". "I couldn't imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear - two companies that mean a lot to me and my family".
This morning, the Cavs announced a 1 p.m. press conference for a "major announcement" with GM David Griffin and CEO Len Komoroski in attendance.
In the 1930s, Goodyear was a founding member of the National Basketball League, a precursor to the NBA.
The Wingfoots won the first NBL title in 1937.
First six corporate logo deals on National Basketball Association jerseys are done.