01 June, 2017
Apple Inc. is already in your pocket, on your desk and underneath your television.
The speaker, which will go up against Amazon's Echo and Google Home, will use Siri, the voice assistant software on the iPhone and Mac, according to the report from Bloomberg, which was published on Wednesday.
Bloomberg sources report that Apple's smart speaker will differ from its competitors by bringing in "virtual surround sound technology" and deep integration with Apple's current lineup. Dickson believes that the device would have a speaker mesh portion covering the body.
Does the Apple smart speaker described in today's report interest you? A speaker may help keep customers loyal to service products such as Apple Music, a subscription music streaming offering that costs $10 per month. Soon, a device embossed with "Designed by Apple in California" may be on your nightstand or kitchen counter as well.
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Apple hopes that more advanced acoustics technology will give the speaker an edge over competitors, according to people with knowledge of the product's development.
Apple didn't respond to request for comment.
Has the delay in entering the market allowed Apple to get this release just right? The smart speaker was long awaited from the company, considering Apple announced its smart home platform, HomeKit at WWDC 2014. Sources also shared that the speakers are louder and "reproduce sound more crisply" then rivals, and that Apple has considered measuring room acoustic's to adjust sound levels.
The final piece of the puzzle, of course, is to try and lock users further into Apple's ecosystem of products and services. However, the speaker may not be ready to ship to consumers until later in 2017. Users will be able to book an Uber or send WhatsApp messages, the report suggests.