21 October, 2017
The Polestar 1-an electric vehicle that also has a conventional internal combustion engine-has a range of 93 miles on electric power alone, which Volvo said is the "longest full electric range of any hybrid auto on the market". The country is set to quickly become the world's largest market for hybrids and electric cars because of government mandates aimed at curbing pollution levels.
Volvo just shared details on the Polestar 1, the first model from their new performance electric brand. Polestar will have access to Volvo's deep knowledge base, engineering expertise and platform technologies, helping it to launch vehicles more efficiently than a brand-new independent automaker. Polestar 1 is a two-door, 2+2 seat Grand Tourer Coupé with an "Electric Performance Hybrid" drivetrain.
Next up for the brand is the Polestar 2.
Volvo and parent company Geely intend for Polestar and Volvo to collaborate and develop synergies that will benefit both.
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Also helping the Polestar 1 excel on twisty roads, the Öhlins Continuously Controlled Electronic Suspension system fits an electronic valve to each Öhlins shock absorber, monitoring driver inputs and road conditions and making adjustments within two milliseconds to provide precisely tailored suspension performance. "A attractive GT with fantastic technology packed into it - a great start for our new Polestar brand", Thomas Ingenlath, Chief Executive Officer of Polestar, said in the press release announcing the Polestar 1.
Polestar's radical all-electric approach will be matched by an equally radical method of selling its cars. Now under construction, it is due for completion in mid-2018.
The Polestar 1 features dual electric motors putting out a combined 215 BHP that power the rear wheels. Polestar will also move away from today's traditional ownership model. Naming might be a problem, as Polestars 2 and 3 are already set to be a small saloon and SUV respectively. A single monthly payment will streamline related expenses like insurance and maintenance, and Polestar will offer pick-up/drop-off servicing for when it's time for that oil change or tire rotation. However, Polestar also recognises that customers still want to physically engage with the brand so Polestar will open a network of Polestar Spaces around the world. The $756 million dollar investment will bolster the early phases of Polestar's product lineup and industrial footprint.