'Pay With Google' makes shopping on Android less of a hassle

Percentage of pages loaded over HTTPS in Chrome by platform
Percentage of pages loaded over HTTPS in Chrome by platformMore
Author

24 October, 2017

You won't have to pull your card out of your wallet to pay for something online or type in your lengthy card info on a website or app payment form. In essence, users can link just about any payment method to their Google accounts, then use that account to check out anywhere online.

Pay with Google works via the company's Chrome web browser and on an expanding list of Android apps, including popular services such as Kayak, Postmates and Dice.

The new Pay with Google service (pictured above) is aimed at reducing the hassles many consumers now encounter when trying to make payments online, said Pali Bhat, Google's vice president of product management, payments.

The widely used search engine, Google keeps trying to come up with various strategies to make the users' experience worth it. "Our goal is to enable users to pay with their Google account across devices, platforms and interfaces".

Google has so many services, they probably know every last credit card you own. Users can pay with their credit or debit card, which they had saved while setting up accounts on services such as Android play, YouTube, Chrome, Google Play and so on.

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Online payments have already gotten pretty good over the years, and while this isn't the first service of its kind we've ever seen, the popularity and usage of Google services should help Pay with Google take off considerably better than its competitors. There is no cost or transaction fees associated with it. Google has partnered with several payment providers including Adyen, Braintree, Vantiv, and Stripe with more partners coming soon.

In the golden age of digital payments, we hardly use cash.

According to Google's latest Transparency Report, the level of HTTPS traffic on its Chrome web browser on Android has increased by half in the past year alone, up from 42 per cent to 64 per cent.

More impressively, Google says that 71 of the top 100 sites on the web no use HTTPS by default, which is up from 37 sites just a year ago.


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