Apple Reportedly Acquired AR headset Startup Vrvana for $30 million

Apple acquires AR startup Vrvana for $30M as it continues work on its own AR headset
Report: Apple has acquired mixed reality headset developer Vrvana for $30M

23 November, 2017

As per request made Vrvana too dint respond in comments. It is likely its tech will be rolled into whatever AR headset Apple may be working on, likely bringing in some of Cupertino's refined design skills to the rather clunky designs of AR and VR headsets now out in the wild.

VRvana's Totem, a virtual reality headset has phenomenal reviews from the individuals who got an early hands-on. Cancelled in the final week, Vrvana didn't disappear, instead it has been quietly working away on a mixed reality (MR) device of the same name.

Citing two unnamed sources, TechCrunch says Apple paid $30 million for Vrvana.

Rumors have been flying for some time that an Apple AR headset is in the works.

Apple acquires AR startup Vrvana for $30M as it continues work on its own AR headset
Apple Augmented Reality glasses move step closer

Generally, Apple is very secretive about completely new products but its interest in AR hardware is not surprising, so the deal is significant.

Currently, The Vrvana's website is still active, but it stopped updating social accounts and news in August of this year.

A number of the startup's employees have joined Apple in California. The ARKit development software has been the only public offering the company has released, back in June, which has seen widespread adoption by many studios looking to experiment in the field. Totem turns out to be a superior system to such technologies as it can overlay fully opaque, true color animations on top of the real world rather than the ghost-like projections of other headsets, which cannot display the color black. "Totem's hand tracking and inside-out positional tracking empowers your workforce to manipulate virtual objects with their hands wherever they please". Hand tracking is one of the technologies that Apple's PrimeSense team in Israel has brought to Apple.

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