Mixed results for Black Friday footfall

Black Friday sales soar to record high
Mixed results for Black Friday footfall
Author

28 November, 2017

According to the retail analytics firms, Black Friday and Thanksgiving online sales in the United States towered too high records as shoppers got deep discounts and bought more on their mobile devices, announcing a promising start to the important holiday season.

And that's good news for retailers this year.

However, ShopperTrak's data doesn't necessarily mean overall holiday sales were weaker.

Despite all of this, in-store traffic, like at brick and mortar locations, only fell 1 percent, defying predictions that online shopping would be a huge hit to traditional shopping. The modest drop, amid a big upswing in online sales, "illustrates that physical retail is still highly relevant and, when done right, profitable", a Shoppertrak spokesperson told CNBC.

Ipsos retail intelligence director Dr Tim Denison said retailers would welcome the controlled growth on last year's footfall. USA retailers collected in a record $7.9 billion in only online sales on Black Friday and Thanksgiving, up 17.9 percent from a year ago, according to Adobe Analytics, which measures transactions at the most significant 100 us web retailers, on Saturday.

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Although the numbers hit a record high in the USA, they were still no match for the US$25.4 billion total online sales recorded during the 24-hour Singles' Day sales on Nov 11 - Alibaba's largest shopping festival. As of 10 a.m. (EST), Black Friday had already racked up $640 million in e-commerce sales, which is up 18.4% YoY, putting it on an nearly identical trajectory to Thanksgiving Day.

Purchases made on mobile devices accounted for almost 37 percent of total revenue that day, Adobe found.

And Black Friday isn't the only day that consumers tend to shop early in the holiday season. That includes December 23 and December 16.

Of course, Macy's wasn't the only local retailer busy on Black Friday.


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