Tencent making PUBG more socialist and traditional in China

Fans watch as 80 players simultaneously fight for survival in an eSports match of upstart computer game
China isn't locking out PlayerUnknown's Battlegrounds yet

24 November, 2017

Tencent will work with developer Bluehole to ensure the game is compliant with local regulation and it doesn't face risk of a ban.

PlayerUnknown's Battlegrounds is on Steam Early Access now with a full release scheduled for later this year, and will be available on Xbox One's Game Preview program on December 12.

The English language press release about Tencent and Bluehole's partnership quotes Tencent's senior VP Steven Ma as saying: "PUBG is now the most popular survival shooter game, and is enjoyed by users all over the world".

"(Tencent) will make adjustment to content. and make sure they accord with socialist core values, Chinese traditional culture and moral rules", it said in a statement on Wednesday.

The PlayerUnknown's Battlegrounds video game is seen in this illustration photo November 22, 2017.

Game play takes place on large virtual islands where players drop in scavenge for resources and weapons then battle rivals and the environment to be the sole survivor
Tencent wins rights to officially release PUBG in China, will 'accord with socialist core values'

Tencent will operate the game in the region.

It's as yet unclear how localisation will actually impact the popular battle royale-style shooter. Recently, NetEase added in-game banners saying things like "safeguard national security, safeguard world peace" in a public show of support for China's ever-tightening grip on entertainment media.

Last month's congress, which happens only twice a decade, put Chinese President Xi Jinping and his consolidation of power in the worldwide spotlight.

This does mean that the Chinese servers will contain a modified version of the title in some form or another, but catering for Chinese players will in turn create "healthy, positive cultural and value guidance, especially for underage users".

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