Netflix Creepily Trolls 53 Fans Watching 'Christmas Prince', Twitter Claps Back

Elise Amendola | AP | BDN
  Elise Amendola | AP | BDN  Netflix on a tablet
Elise Amendola | AP | BDN Elise Amendola | AP | BDN Netflix on a tablet

13 December, 2017

But now the sassy service is calling some subscribers out for a very weird habit: 53 users have watched their movie, A Christmas Prince, every night for 18 nights. (Hi, Google, you're looking particularly handsome these days.) While it shouldn't raise any eyebrows that Netflix knows exactly how many times you've rewatched Parks and Rec this year, it is interesting to consider the ramifications of this data being accessible to different groups within the company.

Netflix has come under fire for exploiting user data for laughs, after its US Twitter account sent out a mocking tweet at the expense of viewers of one of its original movies.

While it's common knowledge that while you're watching Netflix, the online streaming company is also watching you, the creepy tweet and didn't sit well with the Twittersphere.

But even though it's silly, "A Christmas Prince" has become something of a cult hit for Netflix, and has already created some superfans.

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Now, Netflix has responded to the criticism and confirmed that the figure refers to collated trends and not individual viewing habits. As if there's a "correct" way to watch a mildly uplifting Christmas movie in an era when death by nuclear hellfire seems more assured with each passing second. How is this creepy when their library is public?,' wrote one user.

The intention was humorous, but many of Netflix's followers on Twitter were angry at the frivolous use of customer data.

On Monday, Netflix responded to TheWrap's request for comment on the tweet (and the drama that it ignited). Netflix may be sharing viewing information, but not in specific ways - they're not revealing, for example, that customer John Doe or Jane Doe is watching "A Christmas Prince" on repeat.

"People really need to become more cognizant of what data companies are collecting", Shear said.

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