Google brings back Nest into the fold, teams up with hardware team

Nest will join with Google's hardware division
Nest will join with Google's hardware division
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09 February, 2018

Google senior vice president of hardware Rick Osterloh said Wednesday that Nest is now part of its hardware division which includes devices like the Pixel phones, Home smart speakers, Chromecast streaming devices. and other devices.

He was also quoted in an interview with CNET where he said, "All of Google's investments in machine learning and AI, they can very clearly benefit Nest products". It just makes sense to be developing them together.

Although both Nest and Google have already finalized their hardware roadmaps for 2018, the companies will start codeveloping products in the next two years. We have different journeys.

Nest in particular has been on an upward trajectory over the past year, as it sold more hardware in 2017 than it did in 2015 and 2016 combined. Privacy concerns This is the first time that an independent Alphabet company has been relocated inside Google. Meanwhile, Google has sold tens of millions of products for the home in just the previous year, as more people use the Google Assistant to listen to their favorite music, control their connected devices, and get useful information about their day, Osterloh wrote in a blog post.

We've yet to find out if Nest products will be rebranded as Google, or what other changes we're likely to see.

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The potential of this move was, Google CEO hinted at it during the company's.

Apparently, the merger between Nest and Google's Hardware team has been in the works for a few months, giving credibility to the November Wall Street Journal article suggesting the move would soon take place.

In the same post, it was indicated that teams from Google and Nest will closely collaborate to realize the common goal of building on the gains so far achieved by the company's AI thrust with Google Assistant taking a central role in the project's implementation.

The decision also gives some clarity to Nest, which is best known for its smart thermostats. Google will not compromise on their products or we can say their hardware components, instead the Nest will add some more smart home appliances which will work with the existing Google products in the future with the use of Google Assistant. Since then the company has grown - according to Geekwire it has more than quadrupled its staff, and it's rolled out a wide range of products, including cameras, an alarm system and a smart doorbell.


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