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GAP 'extremely sorry' for China map T-shirt which omits Taiwan and the South China Sea
Gap pulls shirt with incorrect map of China from stores, issues apology
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15 May, 2018

Gap, in a statement posted on Weibo, China's equivalent of Twitter, admitted that a Gap brand T-shirt sold in some overseas markets "mistakenly failed to reflect the correct map of China".

According to social media site Weibo, the map printed on the Gap T-shirt, which is now being sold in Canada, did not show the Chinese claimed territories, forcing the retail giant to apologize.

Hundreds of people complained on Gap's official account on China's Weibo microblogging website, the daily said.

Gap made an apology for one of its shirts featuring a map of China that upset China's internet users.

United States clothing retailer Gap apologised late Monday for selling T-shirts with an "incorrect" map of China, after it became the latest among foreign companies that China has taken offence with in relation to its territorial claims. The shirt could not be found on Gap websites and it wasn't clear whether it was still being sold in shops in some countries.

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Gap said in a statement it "sincerely apologized for this unintentional error" and has subsequently pulled the t-shirt from the Chinese market and destroyed it.

Gap is the latest of several companies that have apologized for perceived slights to China's sovereignty. In January, websites as well as apps for Marriott were blocked for more than week after the hospitality company listed Hong Kong, Macau, Taiwan and Tibet as individual countries in both emails as well as apps.

As the New York Times points out, companies like Delta Air Lines, Marriott, and Zara have also been called out for failing to recognized Taiwan, Hong Kong, and Tibet as sovereign to China, instead referring to them as separate countries. Last year, German carmaker Audi was in hot water for omitting Taiwan and parts of western China on a map used at their annual meeting, while Mercedes-Benz apologized in February for quoting the Dalai Lama, the exiled spiritual leader of Tibet, on Instagram.

The White House hit back at the push earlier this month, calling the demands placed on airlines "Orwellian nonsense".


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