05 July, 2018
In other words, the Ultra plan is available for €3 to €6 more than Netflix's premium plan.
Tutto Android has obtained leaked Netflix promotional material that suggests the Netflix Premium tier is changing. The new option is not to be confused with Netflix's "Premium" plan which already exists for all users and offers "ultra HD" and the ability to stream on four devices at once. Netflix is indeed testing this particular plan, which is the company's most expensive subscription yet. This plan will reportedly cost €16.99 in Italy.
Although the new Netflix Ultra plan is just being tested, it could also become an actual new tier if it's applied to everyone.
Netflix runs a test in Europe right now that lists a fourth subscription plan called Ultra to some customers when they open the plan selection screen on the site.
PhoneArena claims some Italian users are already seeing promotional material that describes Premium thusly, and that show the Standard plan, which now allows streaming across two devices simultaneously, being downgraded to one device. This is up from the current top "Premium" tier which costs €13.99 a month.
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The Netflix App logo is seen on a television screen on March 23, 2018. The company is now testing it with select European customers.
After the first-quarter filing, Hastings was questioned about future price hikes. Its website says the company may need to adjust prices to "respond to local market changes" such as taxes or inflation.
"We continuously test new things at Netflix and these tests typically vary in length of time", a Netflix spokesperson told BGR in a statement. Below you see pricing for Germany.
What would convince you to pay €19.99 for Netflix?
Netflix confirmed to CNET it was testing the new tier, stating it is looking at different price points and features to understand how consumers value the service.