Apple event: Product launch starts with Apple Watch Series 4

Our clearest look yet at the Apple Watch Series 4
Apple event: Product launch starts with Apple Watch Series 4

13 September, 2018

There is also a Hermes Edition in addition to new Nike+ bands.

In its short existence, Apple Watch has gone from a niche wearable to become the most popular watch in the world.

Today Apple revealed the Apple Watch Series 4 in all its big display-toting glory.

Disclosed at the Apple event life streamed from its Cupertino, California headquarters, the S4 Watch is two times faster, has a 30 percent larger display, is swimproof, and has better speakers.

Like previous Apple Watch models, the Series 4 is available in a wide range of case materials and color options.

Arguably the Series 4's most interesting feature is a new heart sensor that can perform an electrocardiogram from your wrist. The first is a notification when your heart rate is too low.

As previous models before it, the Series 4 Apple Watch has an optical heart rate monitor that logs your pulse constantly and alerts you of abnormalities. The electrodes are in the rear of the Watch, built into the back crystal. Williams stated this is the first ECG product available over the counter, directly to the customer. There will also be an ECG app coming later this year that will allow users to record and ECG by placing their finger on the digital crown.

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The watch has new heart-tracking features, like the ability to take an electrocardiogram, and a larger, almost edge-to-edge display. All readings are stored in Apple Health and can be accessed at any time. It also features ECG functionality that has been given a "De Novo" classification by the US FDA. The back of the Series 4 will be made with black ceramic and sapphire, which will apparently allow radio waves to pass through it.

In his keynote address during the launch, its CEO Cook said that the launch of new models of Apple products has brought an end to the anxious wait of millions of fans who have been looking forward to the next-generation iPhones and watches for about a year. For outdoor workouts, you'll get six hours of tracking, which isn't good enough if you're into running 100-mile races, but it'll get the job done for just about everybody else. You can even add your family and friend's faces as complications so you can connect with them more quickly.

Fitbit Inc., the maker of popular fitness devices, fell more than 5 percent as Apple unveiled its Watch plans. You can order from Apple directly, from retailers like Best Buy and from carriers if you want the model with LTE.

The news comes on top of nuts-and-bolts announcements about a larger screen, improved user interface and a new operating system. There's one for fire, water and vapor that look really handsome.

How the Series 4 (right) stacks up to the Series 3 (left) The Series 4 feels larger, but it's also slimmer than the Series 3, which feels bulbous by comparison.

A faster 64-bit processor. If the watch senses no motion for 60 seconds after the fall, it will automatically call emergency services and notify emergency contacts with its location.

Thanks to the stretched-out display, the Watch Series 4 can now show more at a glance. In 16 of those regions, 34 carriers will have the cellular version from $499.

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